Who says filing your taxes isn’t a vibe? Okay okay, it’s not quite the vibe of the infamous Coachella music festival, but serving up a fun, festive reminder to wrap up your taxes beforehand can certainly feel like one.

That’s right, we made the Superbowl program, baby! And a full-page spread to boot. We’re going after TurboTax, and why TurboTax customers should punt ‘em to the curb and switch to H&R Block.

H&R Block has always played an active role in the communities we live and work. Our Make Every Block Better website captures the whole story. Check it out at hrblock.com/MakeEveryBlockBetter

Airshare is a private aviation company that provides fractional ownership, aircraft management and charter services to its growing customer base. As part of their company rebranding, I was invited aboard to write the new company website as well as various sales collateral.

Okay, who hasn’t seen “A Christmas Story” by now? If not, please see yourself out. I’ll be honest, this “You’ll shoot your iPhone out, kid” subject line didn’t exactly put the powers-that-be in a giving mood over in the ol’ Sprint marketing tower. But y’know what? It generated the highest open rate out of all the holiday-themed options we tested, and it showed that sometimes you gotta come up with something truly unique if you wanna stand out.

Oh, that pesky UNSUBSCRIBE hyperlink. It’s as real as your very own over-cluttered inbox (seriously, fix that s***). And it’s definitely in play when you’re sending upgrade emails to the same customers every two weeks. I wanted to keep the message fresh, engaging and relevant, without the sappy sales schtick (cuz it rarely works). Here, a fun summer theme was on display, with the value prop flowing right in with it.

See, because ho ho ho and dough dough dough not only rhyme, but they also oh nevermind …

To make José Olé relevant during Shark Week, we put the brand in uncharted waters (I’m so sorry) by coming up with some fun social media posts, anchored by the hashtag #sharkweek (again, sorry).

Just when you thought it was safe to go into the frozen food aisle …

Sometimes you come up with an idea at 3:14 a.m., flail at your phone resting just outside your reach on the nightstand, jot down an idea in your Notes app, and it still makes sense once you finally wake up. So, um, yeah.

When life deals you a 7-10 split … you come up with a kickass idea for a Junior Achievement Bowl-A-Thon poster. Super fun pro bono project from back in the day, which scored an Addy for myself and my art director partner.

As the digital writer at blooom, I was asked to put together a fun email campaign over July 4th to increase membership in our Refer-A-Friend Program. For every current customer who successfully got a friend, enemy, co-worker or family member to take our free 401k analysis, they were registered into a drawing for a $401 Amazon gift card. As a result, our Referral membership increased and nobody lost any appendages over the Fourth. Allegedly.

SUBJECT LINE: An offer that’ll make you give ZERO BUCKS

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